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Crowne Plaza Refurbishment
Coogee NSW
A transformational hotel refurbishment for the Coogee Beach icon
For over 30 years, Crowne Plaza has been a much-loved Coogee Beach icon. As part of their ongoing commitment to providing the ultimate guest experience, Studio.SC, alongside Studioaria, AZB Creative, TM Insight and Schiavello were engaged to design and deliver the multi-million dollar hotel refurbishment.

The team crafted a contemporary, state-of-the-art space for guests to work, rest, and play while retaining the hotel's historic charm. With the hotel remaining fully operational throughout the refurbishment, this project's success needed to be underpinned by more than the usual technical expertise and quality workmanship - the team needed to think like a commercial hotel operator; particularly in respect to maintaining their revenue.

All 209 guestrooms across six floors have been reimagined, and an additional ten newly built. Guests can now also enjoy the grand lobby and arrival experience, all-new dining concepts for the restaurants and bars, and a tech-savvy conference centre.

Crowne Plaza Refurbishment

Location

242 Arden St, Coogee, NSW australia

Indigenous Lands

Bidjigal and Gadigal Country

Status

Completed

Client

SB&G Group & IHG

Key Stats

  • Food and Beverage Repositioning
  • Staged Delivery
  • Living
  • Multi-Residential
  • Mixed-Use
  • Retail
  • Hospitality
172 Lord Sheffield Circuit
Wide angle images of the interiors at Munro and Grace Pavilions.
  • Public
  • Sports & Recreation
  • Arts & Culture
Munro and Grace Pavilions
  • Living
  • Multi-Residential
  • Retail
The Rathbone
  • Experiential
  • Hospitality
  • Repositioning
Alleyway Bar
  • Experiential
  • Hospitality
  • Hotels
  • Sports & Recreation
Sydney Superyacht Marina
  • Commercial
  • Repositioning
135 King Street